The importance of regular product update and how to do it for Shopify store
This is guest post from Niki Szabo, Marketing Manager of Syncee which is a inventory solution for ecommerce sellers.
Keeping your Shopify inventory up-to-date is a crucial step when you are running your online store. Neglecting regular updates can cause harm to your wallet and the online shoppers at the same time. In order to avoid harmful consequences, you will need to find a Shopify application that helps you keep the stock always updated. In this article, we will unfold every detail about the art of continuous inventory synchronization.
Why is constant inventory update so important for your Shopify store?
It all comes down to one essential element, which is the most important among all customer satisfaction factors. Your main objective as an online store owner should be to satisfy the online shopping demands of your customers. If you have outdated product information on your product’s page, like the description, price, shipping details or inventory quantity, your customers won’t be overwhelmed with the result of their purchase. Or they may not finish the checkout process, which will leave you with a headache and an urge to spend money on cart abandonment apps. To make things worse, some unsatisfied customers can give your store negative review, which will affect your traffic.
How can an always synchronized stock benefit you?
First of all, up-to-date and quality content draws more traffic to your online store. Customers like compelling descriptions, nice visuals, and great prices. However, in order to succeed, you will need to keep this information true to life. If it contains false or outdated data, for instance, inventory quantity, you can easily get in a bilateral trouble, from the part of the supplier and the customer. Updated information can also help you establish customer loyalty. If they do not encounter with any problems or discrepancies during the purchase, they can easily become recurrent shoppers.
If you already pay enough attention to inventory synchronization, but your traffic and sales are scarce, check out our other article that may reveal a mistake your online store is suffering from.
What should you do to keep your stock up-to-date?
The first thing you should do is to consult your supplier about the frequency of the data feed file updates. There is no use to ask a company to update the inventory in every hour if your supplier only updates it 3 times a day.
Secondly, you should dig deep into the Shopify App store to find an application that suits your needs. We also recommend you to review your data feed file, so you will know how many products, variants, and what kind of product information it contains.
You should explore the differences between the applications in the App store because some of them ask you to pay based on the number of Variant SKUs while others’ pricing is based on product number. This difference is crucial, because you may end up paying several times more for one application that you would pay to another.
Another vital element to consider is the way your supplier stores and gives you the data feed file. You definitely need an application that can handle that certain file type and file source type, for example, Google Drive, URL upload, API or FTP.
Additionally, you should decide which data feed file value you would like to update regularly. For example, you do not have to update the Title of the product every day, because it is not expected to change over time. Although, many store owners fell in the mistake of only synchronizing inventory quantity. Why is this a bad idea? Because it is not only the inventory quantity that may change often, but the price as well. If you are not updating the price constantly and your supplier increases or decreases it, and other competitor shops keep it up-to-date, you can easily lag behind the competition.
How to do it with Syncee
Syncee is an inventory management application that enables you to add the data feed file provided by your supplier or remote warehouse.The file can be CSV, XML, XLS(X), TXT or JSON. You can connect it to Syncee with URL, secured URL, Google Drive, Dropbox, FTP, API and One Drive. Syncee will use the source file to upload and update your products. You can connect your data feed file with your Shopify store using easy-to-use drop-down boxes.
It also enables you to convert your supplier's currency to your store's currency if they do not match. You can add fixed and percentage-based margin to products and Shopify manual collections. Moreover, you can filter down products from the feed you do not need using several criteria. Additionally, you can schedule the whole import and/or update process any time you want, Syncee will do the lion's share of the work for you. Syncee is different from the majority of the inventory management applications in the App store, because its pricing is based on product number, not on variant SKU.
If you found this article useful and would like to know more about the application, visit the website.