Wow Your Customers and Save Time With Your Integrated Online + Brick and Mortar Store
A guest article by Bindo team. Bindo is a robust and easy-to-use point of sale system that has a full featured integration with Shopify's eCommerce platform.
Shopify is an amazing platform for eCommerce, but if you manage a brick and mortar store in addition to an online store, you might find that you're managing what seem like two separate businesses: your online business and your offline business.
You have one set of inventory on your website, and a separate set of inventory in your physical store. If you fulfill orders from your brick and mortar store, I hope you have fast fingers because keeping inventory up to date means lots of manual updates on your website. You have one list of customers on your website, and another list of customers in your store. When tax time comes along, you have to run sales reports separately for your online sales, and your brick and mortar sales.
Doing business this way is not fun. It's inefficient, and it also means that you're missing out on an opportunity to wow your loyal customers.
Integrating your Shopify store with your point of sale system can address all of the above issues. An integration between your physical store and your online store means data is shared, so things stay in sync. Inventory information is updated in real-time automatically. Customer data is shared so that you have a single customer database, and your online sales show up in your point of sale reports. This type of integration can save you a lot of time by eliminating the need for double entry of various records. And it can help you avoid headaches or mistakes caused by managing two distinct sets of data.
An online integration can also allow you to wow your loyal customers who purchase products from your physical store and online. You can do this by offering loyalty rewards points to a customer no matter where they buy. It can make customer purchase history available to you in a single place, so you and your sales associates can gain useful insights on specific customers.
I know I'd be impressed if I could earn loyalty points from a local retailer for purchases I make online or in-store since this functionality seems like the kind of thing reserved for big box retailers with sophisticated and expensive IT systems.
In order to take advantage of an integrated system like the one described, here you need a website and a POS system that integrates with Shopify. There are many POS systems that integrate with Shopify (yes there's even a Shopify POS system), but not all POS systems and integrations are created equal. If you're using Shopify POS and you're frustrated with the many feature limitations, you're not alone.
Make sure you do your homework on both your POS system and the details of how it connects to your website. Does inventory sync up in real time? Is customer data included in the integration? The specific details with regards to your system will depend on the type of business you operate, but whatever your business integrating can help you streamline operations and impress your customers.
Bindo is a robust and easy to use point of sale system that has a full-featured integration with Shopify's eCommerce platform. If you're interested in connecting your online and physical storefronts please check out Bindo POS or learn more about our Shopify integration by clicking here.