Thanks to Shopify, setting up an online shop is quite simple today, but driving sales online is challenging for most businesses. B2C CRM (customer relationship management) platforms that are exclusively designed for brands and retailers can help to drive online and offer many ready-to-go engagement strategies that you can use to:
Seth Godin, a well-known marketing guru said: “Marketing is the contest for people’s attention.” Loyalty and rewards are and important building block of these CRM platforms. Customer loyalty gets created when you can show your customers that you really want them. Now there are products available that allow you to reward your customers with loyalty points whenever they pay attention and for many more valuable activities. For example:
You can reward your customers with loyalty points whenever they refer you to their friends, family, and colleagues. And you can motivate them to keep their friends active and influence their buying decisions in your favor. You can do this easily by giving them an additional loyalty point for every point their friends collect.
Your customers can collect loyalty points many different ways. Once they have enough points, they can use a mobile app to redeem their collected loyalty points for attractive loyalty rewards. Such rewards could be Shopify discount codes.
One time welcome gifts are a great way to motivate your customers to visit your Shopify store and place an order. You can set up many different gifts for your customers to choose from and once they picked their favorite, all other gifts disappear. Today’s products have special features and device authentication that make sure that each customer can only redeem one welcome gift, not many.
Prize draws are a great way to attract large numbers of customers. But they have to be good, which means: They don’t want to fill out lengthy forms and they don’t want to wait 3 months until they hear back from you. They want easy, quick and daily participation. They want instant notification and prize pick-up and they want to participate every day.
Today’s products allow you to create prize draws that customers truly love, that are fully automated and do not produce additional work on your end. You can use them to create thousands of winners every day and drive significant traffic to your Shopify store.
Your customers will love to participate because they can easily participate by pushing a button, by scanning a QR code or by typing an action code. You can distribute these codes on your products, posters, TV ads or other marketing channels. Your customers get instant notification on whether they’ve won or not and they can pick up their prize immediately in your Shopify store. If they don’t pick up their prize within a certain timeframe it automatically goes back to the prize pot and can be won by others.
Your customers can also use their loyalty points to participate in instant prize draws. These prize draws are a highly effective strategy to increase engagement, store visits, and customer loyalty.
Customers want to be treated personally and feel special. You can do that, by sending the right message directly to the right customer’s smartphone at the right time. This can be news about your products and company, personal offers, new loyalty rewards, great new prizes and much more. Use crystal-clear reports to measure the success of your campaigns in real time and adjust accordingly.
The author, Dirk Schlenzig is CEO and co-founder of MyFavorito, the B2C CRM platform for customer-loving brands and retailers to build highly active, personal relationships with their millions of customers and increase engagement, store visits, loyalty, referrals, sales, and growth significantly.