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Everyone’s Talking About AI Powered Personalization, What About You?

by Jonathan Kennedy May 11, 2017

A guest article by Perzonalization team, maker of AI powered real-time predictive personalization app. Smartly predicting what a visitor is going to purchase in real time and by analyzing her current actions on your store along with the actions of the similar users are the two competencies what make this personalization engine, unique. That’s an approach pretty much similar to giving a good advice to a friend. 

When we think about all the breakthrough activities happening in the world of eCommerce, we can easily comment that the shopping behavior has changed tremendously. Today's consumers want to feel more in control and they want to be seen and valued more than their money. Technology has radically changed the psychology of these new consumers and created a host of new expectations. As a Shopify merchant, you may now have stopped to think "how can I provide products and services that will fulfill these new expectations"?

WHAT WILL YOUR VISITOR BUY NOW?

Let’s imagine that your Google Analytics shows a considerably high amount of traffic to your site. You have played with the site’s design to make it beautiful, picked up a great product assortment and you are ready to give the best after sales service. Still, the conversion rate is low. What should you do to meet her expectations and convince her to buy? At this point, you may have started wondering if you really have an idea on what your visitor is looking for. Don’t worry! That’s one of the biggest questions on every eCommerce executive’s mind!

In brick and mortar stores, there surely is a sales person who profiles the shopper’s tastes and purchase intentions at a glance and recommends her products that she may like. What about the online shops; how are you going to guess what she’s likely to buy and convert that visitor?

AI POWERED PERSONALIZATION NOW WORKING FOR SHOPIFY MERCHANTS

It is quite obvious that a shopper would not appreciate the online merchant if she keeps on getting the same experience every time she interacts with that online store. Luckily, personalization technology has evolved. With the help of big data analysis and AI, it’s now possible to help a Shopify online shopper by predicting her next purchase. The term ‘big’ here does not stand for ‘huge in size’. “Big data is quite simply data that cannot be managed or analyzed by traditional technologies.”[1] 

For big data to empower the personalization efforts on a Shopify store, it needs to be treated in such a way that the result of this analysis should help you – the merchant - achieve your business goals while maintaining a high return on investment.

What if you can work with a personalization engine that can:

  • Guess what a visitor is about to buy by constantly analyzing the big data on your store
  • Provide a personalized set of product recommendations to each visitor
  • Work on product, basket, filter, home, search and sales pages of your online store
  • Deliver personalized recommendations on emails by integrating to your existing templates with a simple copy & paste
  • Display popular products, products viewed by similar shoppers, recent products and custom recommendations (the rules of which you can define)
BE WHERE AND WHEN THE SHOPPER IS

Your visitors are actively moving on your online store and their click-stream behavior change instantly. A real time analysis helps you adapt to changes both in the shopper side and in your store’s inventory.

The shopping journey starts on web or mobile, continues on emails and is pointed again to web or mobile. In order to increase your conversion rate and ensure repeat purchases, visitor data shall be analyzed on all of these channels. If you’d like to provide a consistent personalization experience, you’re going to need a solution that works seamlessly on your web, mobile, and emails.

In case you’re wondering; Perzonalization offers a 14-day free trial. After the trial - if the app helps you generate extra revenues - the monthly fee is equal to 4% of the additional revenue via Perzonalization. (No upfront costs or hidden fees) Start your free trial now using this link.

 



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