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This Week in eCommerce #5: Neil Patel Makes Lemonade, Desk Envy and Unsexy Strategies

this-week-in-ecommerceHappy New Year. I hope your year got off on the right foot. It can be overwhelming to get back to work after a couple weeks of celebration, family and good food. 

At Carson, we slowed down a bit over the holidays but we kept the service desk open for the most part. We added a couple team members and we hit the ground running in 2016.

eCommerce will continue to evolve by leaps and bounds in 2016 and we're pumped to be involved and we have our finger on the pulse. This is what caught our attention this week:


1. Lesson from 7 Retailers Owning Social Media Right Now via Ometria

As social commerce sheds the infantile shawl of ‘pipedream’ and enters into 2016 a (more) mature beast, no longer is social just a top-of-the-funnel marketing channel. Here are a few lessons from top brands using social. 


2. Email Marketing Best Practices to Send emails that Sell more by Felix Thea 

Felix's ShopifyMasters podcast becomes the official Shopify podcast and finds a new home at Shopify.com/blog. Felix launches a new project called Trafficandsales.com, here is his first post.


3. Cool stuff for your desk via ProductHunt

We all work from a desk, at home or at an office. Check out this list of desk gear to make your day more productive.


4. How to get your first 100 sales by Neil Patel (on abetterlemonadestand.com)

In this article, Neil explains how to go from 0 to 100 customers in a short amount of time. This is practical, tactical information. This is a hacker’s guide to gaining some initial traction fast.


5. Big Wins for Content Marketing by Jimmy Daly

Unsexy Strategies for Long-Term Growth. This was one of Jimmy's best posts of 2015. Keep your eyes on him in the next weeks, he's about to launch a new project.


That's it for this week. If you loved these links please share them with a friend. What was on your radar this week? Maybe we will include it in next week's round up.

Team Carson



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