5 Ways to Differentiate Your Digital Storefront Using Metafields

A guest article by Metafields Manager team. Metafields Manager is the best way to create & manage extra data on your Shopify store.

eCommerce sales have been growing year over year since the birth of Amazon in 1995, and have shown no signs of slowing. Total revenue is forecasted to grow by double digits through 2020. As the eCommerce market continues to grow, the landscape is becoming more competitive.

This year, your store will need to stand out amongst the pack in order to stay relevant. In addition to differentiating themselves by product selection, top brands utilize extra content and context to delight users and promote brand loyalty. The best and easiest way for you to capitalize on this strategy is to utilize Shopify's metafields feature.

Below, check out our top 5 ideas that will help you stand out from the pack:

1. Add videos to your products

Soon this will be an easy task across the board when building an eCommerce site. Your customers seek transparency and want to check out the details of every product they buy. If a picture is worth a thousand words, then a video is worth a million. You can use Metafields Manager, a metafields app, to associate video files with each product and embed them into your theme.

2. Associate products with your blog content

It's a little-known fact that you can associate metafields with all Shopify objects, not just products. A great way to convert users from your blog is to make it shoppable by including products right there. You can use metafields to associate multiple product handles to each article. Once you've done that you can display them on your theme using some liquid code snippets.

3. Add extra information to your products

Help your products stand apart from your competitors by including extra data or imagery that may be useful. The actual data you associate can be wide ranging, but consider adding information like 'materials', 'instructions', or 'availability' to all of your products. If you want to push the envelope, you can try adding audio files, gifs, or videos to your Product pages. Additionally, you can add brand specific attributes like Rose & Rex does on this pageNotice the 'Skills' and 'Play is okay! Tip both add brand defining features to differentiate an otherwise widely distributed product.

4. Include related products on your Product pages

You can use metafields to associate multiple products together, which has been proven to directly increase sales.  Not only does relating products help influence customer behavior it also lets you show off more of your product line and engages the user to spend more time on your site (this has an impact on SEO!).

5. Add extra images cropped specifically for mobile

Yes, Shopify has very good image resizing functionality built out of the box. But there are times when your mobile image needs to be a different dimension or cropped differently than the desktop version. For those scenarios (like page headers, for instance), you should use additional metafields to add an extra image.

A tool like Metafields Manager lets you easily add image files directly to Shopify's CDN or Amazon S3 and associate them with your page, collection, or globally to your shop.


The stiff competition these days means your store needs to be more than just a warehouse for products. Unless you’re selling something that is truly unique, you must separate yourself by polishing your brand. This means providing unique content and context for your inventory list and market niche. When it comes to customizing your Shopify storefront, metafields are the best answer because they keep your data model simple, and let you stand above the rest.


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