If you own a Shopify store, you are probably always looking for new ways to drive traffic to that store. However, sometimes coming up with new ways to drive traffic can be challenging. So let's take a few minutes to talk about some unique new strategies you can implement today to start driving more traffic to your Shopify store.
Did you know that Shopify has over 1,100 apps you can use to add more functions to your store. These apps can also automate many of your daily business tasks, such as: inventory management, fulfillment, shipping, accounting, admin, customer service, etc. so you can spend more time on income producing tasks. You can even add a live chat or customer review and rating system if you like. Yes, these apps do cost money; however, sometimes you have to spend money to make money.
People love to socialize and just because you have an online store doesn't mean the whole social concept changes. In fact, the more you can engage your customers, which are simply a group of like minded people, the more successful you will be. So how do you go about gathering your customers together if you don't have a brick and mortar location? Pinterest is one way to engage your customers. Pinterest.com is a great place to start because all you have to do is setup a Pinterest board and invite your customers to participate by adding their likes and comments, etc. to it. This allows them to interact with you and each other. People love to participate because people love being a part of something, especially with other like minded people.
It's common for brick and mortar stores to sponsor in-store demonstrations to get more eyeballs on their products while creating a sense of community. But since you don't have a physical store, you can't do this, or can you? Actually you can. All you have to do is plan a demonstration that's relevant to your niche, then setup a webinar using a webinar service such as GoToWebinar.com and invite your customers to attend. People love webinars because it allows them to participate in the things they are interested in from the comfort of their own homes, which eliminates the need for hiring babysitters, etc. And, if you record your webinar, you can build a library of your webinars so your new customers have access to the information as well. Additionally, once recorded, if you've provided enough real value in your presentation, your webinars have a great chance of going viral, which in turn will drive more traffic to your Shopify store while building your brand at the same time.
This option is similar to the webinar concept of demonstrate and educate; however, you just take that concept and use video instead of a webinar service. Create short educational videos on niche related topics and MMS them to your customers. You can also use mobile video ads to expand your advertising reach as well. The mobile video market is expected to reach more than $13 billion by the year 2020. Therefore, the use of mobile video ads can easily be used to redirect a customer to your website or app while you continue to lead them through your sales funnel.
A great way to increase customer engagement and increase traffic is to sponsor a contest. You will need to make sure what you're offering has enough value that people will want to participate and so that they will be anxious to share it with their friends so they will also have the opportunity to win as well, which makes them look like a hero! Just make sure you promote your contest in a big way by sending it to all your current subscribers and ask them to share it with their friends. Advertise it on every social media site you have and get on some industry related forums and let people know about it there as well. And don't forget to use an attention grabbing, anticipation building opt-in page so you can get as many people on your email list as possible. You can easily setup a contest using an app such as Gleam, which is another one of Shopify's popular apps. Therefore, it will be easy to seamlessly integrate it with your Shopify store. And it's very easy to use with its drag and drop features.
Shopify is a fantastic platform and when used properly can easily take your business to the next level. There are new ways being developed every day for driving traffic to your Shopify store and all you have to do is find them, implement them and watch your income grow.
What do you think of what I've covered so far? Have you implemented any of these strategies or have a unique strategies that has worked for you? I would love to read your comments below.