A guest article by Emma Clark, a senior web developer at Thinsquare LLC. She is very passionate about web development, and strive to better the development community through her skills.
The internet has connected every part of this world and has converted it into a global village. Now, the people can talk to anyone, shop from anywhere, know the things about every place without actually visiting that place and all that has been made possible through the internet. It has made our life much easy that we take reference from the internet for almost our every task.
As the internet has become an important part of our life, people are using it almost all the times. And this has resulted in an increased use of internet on the mobile devices. The latest researches show that the majority of the traffic comes from the mobile devices as compared to the desktops and laptops. The changed trend has forced every business to give a thought for having responsive website designs. The responsive website designs are the ones that get automatically adjusted according to the screen size and resolution of the devices they are being accessed on. So, in order to reach out the maximum people and to increase the number of customers, the businesses are required to have mobile friendly and responsive websites.
There are a number of things that collectively make your website mobile friendly. If your Google Analytics are showing that most of the mobile visitors return from your website without making any action then chances are there that your website is not mobile-friendly. Let us tell you the reasons that prevent your website from becoming mobile-friendly and the perfect solutions for those reasons.
Speed matters a lot to make your website mobile-friendly. Most of the time, the mobile users are in hurry and want the information to display fast. Accordingly to the Google, people expect your website to load within 2 seconds and they are likely to leave if it does not load in 3 seconds. So, you need to check that how much time your site takes for loading. You can use Google PageSpeed Tester for checking the load time of your website.
As mobile users view content on the small screens, they like it to be short and to-the-point. So, show brevity while putting the count of words on your websites. Also, it is more effective to organize the content in points rather than mentioning it in long paragraphs. Think about the content that users look for on your page and put it accordingly.
There is no doubt that users access the internet through their mobile devices at the time of emergency. And if your website is not SEO optimized then it will not appear in the top results. So, what you need to do is making sure that your business website is also optimized for the mobile devices, along with the desktops.
Your website's design should be attractive but simple to use. The complex design may be the reason that your website is not getting much traffic on mobile devices. You can check this by simply opening your website on different devices and checking its response. If you need to zoom your website in order to navigate, then its design needs changes.
Use smaller images, avoid using flash and remove all the popups. Make the design as simple as possible.
Too many videos on your site may increase its loading time because they are viewed differently on mobile. They can make it difficult for your website to get loaded.
If you need to use too many videos, then you must use YouTube videos as they will combat all the difficulties. It is because of the reason that YouTube already has a responsive embed code.
Bad user experience and decreased success rate are the biggest evidence that your website is not mobile-friendly. When you notice any of these, you must mull over the above-given points to make it mobile friendly.