1.Using an amateur designer
If you’re not creating your logo yourself, make sure you are hiring a professional. Every great creative has to start somewhere, but you don’t want your logo to be amateurish - a professional company needs a professional logo. Similar to a tattoo, you get what you pay for. Your designer doesn’t need to be world-renowned, but make sure you vet their portfolio before commissioning them to ensure you’re getting professional quality.
2.Underestimating the power of color
In many cases, color represents a logo more than the actual graphic or symbol. Choosing a unique and appealing color will help increase brand recognition, but you also need to be careful with brand perception. Reading up on color psychology will help you choose what colors best reflect your brand. For example, if you want to establish yourself as an elite brand, choose black. If you want to instill trust, security, and authority, blue is your color.
3.Creating an overly complex design
Keep it simple. Not only are minimalist seemingly always in style, but too much detail can be overwhelming. If your logo ends up in the small, thumbnail sized sponsor lists at the bottom of a poster, an overly complex design will lose detail and could become unrecognizable.
4.Using generic typography
If your logo is the name of your brand, you especially want it to be unique. Forego the available fonts found online and have custom typography made that reflects your brand’s personality. If your logo is represented both as a symbol and text, do not choose a typeface as an afterthought - place as much emphasis and time into the decision making as you did with the graphic and color choices. Having a second font may be a nice compliment, and you can always use Carson to help upgrade the typography of your online store by having them install a custom font.
5.Using Raster images
Raster files, such as JPEG, GIF, and PNG files, are composed of a fixed number of pixels. When you try to enlarge these files, pixelization occurs, resulting in a grainy, distorted and low-resolution image. Small details like these can quickly cause a negative association with your brand. To make sure you never have to worry about pixelization, always use vector graphics for your logo. Vectors use mathematical algorithms rather than pixels, so this enables you to resize your graphic without distortion. You will likely need a JPEG or PNG file for your website, but always start with and keep the original vector file.
Your logo should embody the essence and persona of your brand, as well as be easily recognizable and replicable. Paying close attention to the details in design, color and typography will increase your brand recognition and perception. Once you have established your logo, the next step is to design your Shopify site around it.
Check out 5 Tips to Improve Your Shopify Site (or Store) Design in 2017 for some useful ideas!