4 SIMPLE TIPS TO DRIVE SALES WITH VISUAL REVIEWS
A guest article by the Loox team. Loox is a visual-first reviews solution that offers the most effective way to collect lots of customer reviews with photos and drive traffic, conversion and retention.
Almost everyone hesitates when it comes to spending money online. When shoppers first visit your online store, they may not be familiar with your brand and they can’t check your products physically. You need to win their trust before they purchase from you.
There are several ways to build trust, but one of the easiest and best ways to do that is to include product reviews. Simply put, reviews inspire trust by demonstrating that others have bought your product and are happy with it.
WHY YOU NEED VISUAL REVIEWS
90% of consumers say buying decisions are influenced by online reviews, and 88% trust reviews as much as personal recommendations.
However, textual reviews don't cut it anymore. In a web ruled by visual content, customer photos are the most relatable and reliable purchase influencers.
Customers want to see your product in action, used by real people like them. Studies show they trust user generated photos 12 times more than professional studio photos on a white background or with a paid model.
Our data shows that displaying customer reviews with photos increases conversion by up to 91%. Most major e-tailers already do just this, including Amazon and AliExpress, and so should you.
Here are 4 tips to effectively collect and use visual reviews to drive sales:
1) AUTOMATE THE PROCESS
Don't bank on customers returning to your site to write a review and don’t wait for a special occasion to run a #selfie campaign. Be efficient and proactive – use a system that automatically emails customers a few weeks after purchase to request their review and photo. Then sit back and relax as reviews flow in.
2) INCENTIVIZE ADDING PHOTOS
Customers love showing off their new purchases. They've probably already taken a few photos with your product since it arrived. When you ask for a review, offer a discount to encourage them to attach one of their photos. It's a double win - you collect lots of photos, and the discount keeps your customers happy and coming back.
3) SHOW PHOTOS ON PRODUCT PAGES
Once you've collected and approved customer photos - show them off prominently under the product description. Remember, customer photos dramatically increase conversion so you want to make sure visitors see them. Don’t hide them behind a tab or shrink them to thumbnails. Celebrate them!
4) SHARE ACROSS SOCIAL MEDIA
Generating great content to share with your followers is a time-consuming, never-ending task. Let your customers help you out! Happy customers are your best marketers, and their reviews provide an ongoing stream of fresh and engaging content. Facebook posts with images see 2.3 times more engagement than those without images and tweets with images received 150% more retweets than tweets without them. And of course, once you collect customer photos - you can share them to visual platforms like Instagram and Pinterest.
Visual reviews are the most authentic and compelling user generated content. Done right, you can effortlessly collect and use this content to significantly increase conversion, drive traffic and retain customers.
Loox offers a visual-first reviews solution for Shopify stores that helps you automate the entire process, incentivize customers to add photos to their review, display reviews in a visually stimulating gallery, and easily share them across social media. Check Loox out on the Shopify app store.
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