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3 Steps to Triple Your Business with Facebook Data

by Jonathan Kennedy June 01, 2017

A guest article by ToneDen, the social marketing automation platform built for smart marketers. Their all-in-one marketing platform helps you identify and sell to your audience across Facebook, Instagram, and more. They help Shopify stores build better audiences and reach the right people online.

Facebook Ads are all the craze right now. They have become a gold mine for marketers and business owners everywhere. This is because Facebook has built an incredible cost effective advertising engine that gives anyone access to ungodly amounts of data. According to a recent report published by Kleiner Perkins, 26% of people that click on a Facebook ad make a purchase. Advertisers are clearly getting results on the platform.

In this post, you will learn how to leverage this Facebook data to increase leads and sales for your Shopify store.

Before creating a Facebook ad campaign, invest some time in gathering data about your potential customers. The goal is to create a rich database of customer information that will be useful when creating targeting options for your ad campaigns. One effective way to do this is by hosting a contest.

Step 1: Rapidly Acquire New Potential Customers

Use a website widget or site overlay, such as Lasso, to display a contest on your Shopify store. By doing so, your site visitors will be incentivized to share their information with you and share your contest with their social network to increase their chances of winning.

Pro tip: Use Lasso’s Messenger integration to incentivize people to contact your store on Facebook Messenger. This gives you the opportunity to have a one-on-one live chat with people that are interested in your business.

Step 2: Turn Data into Dollars

Now that you have collected some rich data about your potential customers, you can use that data to create a high-quality seed audience for your campaign’s lookalike audience.  

Test this target audience along with other audiences that represent your ideal buyer persona to ensure that you are delivering your message to the right people. By advertising to different segments of people, you can increase your campaign’s odds of success.

One costly mistake new advertisers make is only advertising to a single target audience that may or may not drive sales. Advanced advertisers split test different target audiences until they can determine which audience will result in the most conversions or sales.

Once you determine which audience will result in the lowest cost per conversion, turn off the audiences that are not performing well and reallocate your spend toward the best converting audience.

Step 3: Optimize for Sales

Now that you are getting your message in front of the right people, test different ad creatives maximize the impact of your ad on your audience. Test different images or videos to see which one drives the most engagement or traffic to your site. Test different value propositions in your headline and use scarcity to help users take action now.

Facebook will test all of your ads and then deliver your most relevant ad to your audience. This will ensure that you deliver the perfect message to the best person at the right time.

By using these 3 steps, we have seen store owners triple their online sales. This may sound like a lot of work, but not utilizing these tactics can be extremely costly to your business especially as your marketing budget grows.

Luckily, Shopify store owners can now accomplish a lot of this optimization without needing to dedicate someone to master the intricacies of Facebook advertising. This frees up your time and money to focus on other aspects of running your business.

ToneDen offers a simple self-serve solution for growing your audiences and advertising online with Facebook & Instagram ads. If you have any questions on building on marketing, we’re always here to help. Shoot us an email at hello@toneden.io.



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