A guest post written by Roxana Dascalescu for Grizzly apps . They believe in not only making great apps, but remarkable apps that truly stand out in your customers eyes.
No need to say more on how rapidly the e-commerce market is growing. With this growth it`s getting more interesting, and sometimes more difficult, to find your place and keep your sales up in this marathon of competitivity.
Once you discovered Shopify, like myself, things get a little easier. With a platform so easy to use which is integrating the newest tools to help you reach your clients and with the support of the Shopify Community, building your business sometimes feels like a breeze.
At this point you probably have - or intent to create - a Shopify Store. You have a great product in which you believe and you want to share it with the world.
But, how do you choose what is right for you and in what should you invest, especially if you are just starting and don’t want to spend too much?
I`m not a big spender myself, so I believe in smart strategies that focus on 2 important aspects: design - the window at which the customer looks at -, and the technical structure - a complicated web, but all of us need to keep up with the changes of the internet.
You probably already know that today most companies can’t even exist as an e-commerce business without a SEO strategy. I found SEO Doctor, an app that is easy to use and which takes in it`s own hands all the hassle of expertise in the field of search engine optimization - which seems to be an unknown magic for many people. Using a good app like this one, should result in bigger sales for just one reason only: people can find you easier on the web
Who doesn't love sales and great offers? Keep your customers connected to your store with special deals. One of the best apps is Daily Deal. You can schedule daily deals with promotional prices on any product or all of them. The eye catching Countdowns will motivate your clients to buy more and stay connected to your store for your next offer. Also, the Countdowns have a great design, so your website will look great at any time.
Make an experience out of browsing through the products of your store with a great menu. Buddha Mega Menu is one of the newest apps on Shopify but it`s amazing. It helps you create the perfect menu based on your products and categories. The navigation is simple and you can increase your sales by creating sub-menus with your Newest Products, Best Sellers or even Featured Products. And the Buddha Mega Menu adapts perfectly to the design of your Shopify Theme, working on Tablet or Mobile as well.
Choosing the Shopify Apps should reflect the sales strategy you want to apply to your business. In any business it`s very important to always bring new customers and also to keep the old ones by your side.
There are so many other great apps that can be used and it is up to you to discover them. However, any app you choose, make it with your sales strategy in mind. This will help you focus on what`s important at the end of the day.