Shopify Experts: Who Are They and What Do They Do?
Running an online store means wearing many different hats. As a shop owner, you are often the designer, accountant, developer, marketer, customer service agent and a myriad of other titles required to run a successful online business.
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It’s an enormous task, and while we commend those who are able to do it all themselves, we know that most Shopify store owners require a little (or a lot) of help from time to time. This help comes from Shopify Experts – digital professionals and agencies that are part of the Shopify community and understand the unique challenges facing store owners. So, who are Shopify Experts and what do they do?
They Are With You Every Part of the Journey
Whether you are just starting out and haven’t started building store yet, or have a thriving online presence and sales and want to expand, there are Shopify Experts for every level of your Shopify journey. Some of the things they can help with include:
Setup: If you have zero experience building a Shopify store, the Experts can help with a basic theme or completely customized solutions to match your creative vision.
Brand: Strong branding will not only strengthen your store’s identity, but it will also make it stand out from competitors. A unified brand that speaks to customers’ hearts and souls is something Shopify Experts can do for new and existing stores.
Design: Colors, typography and UX design are all part of well-designed Shopify Store. Shopify Experts can help you identify how your store should be designed based on the products you sell and work with you to achieve your design goals.
Content: Whether it’s a logo, social media ads, blog posts or the design of your entire website, Shopify Experts include talented content creators that can create all those assets for you. From visual (video, animation and photography), to written and even 3-D modelling content, Shopify Experts understand the power of persuasive copy and beautiful imagery.
Marketing: Creating your store is half the journey. Once it’s time to let the world know about your store, Shopify’s marketing Experts can create campaigns that reach the right audiences, drive traffic to your store and increase sales.
They Use Data and Analytics
Using your customers’ data and information about online behaviour, Shopify Experts can help you create a powerful system that reaches the right audiences with the right content.
Both Google Analytics and Facebook Pixel are extremely useful tools that can help you track your customers’ behaviour and give you insights into their shopping habits. They can also tell you where traffic to your store is coming from and allow you to build marketing strategies accordingly. But setting them up can be overwhelming. That’s where Shopify Experts come in – they can help you discover the untapped potential of prospective customers through the power of data.
They Are Coders and Developers
While Shopify offers many themes to choose from, most store owners will at one point want to implement a feature that isn’t offered through the standard themes. A situation like that requires custom work and going into the back-end of your website. This is not something the average store owner knows how to do, but guess who can? Shopify’s Experts of course! Here are a few of the ways they can help customize your store.
Customization: Minor tweaks to your theme can make a big difference to your store! An urgency timer on your cart page, custom swatches and additional fields in a customer registration form are just a few of the thousands of changes you can make to your store to increase the chances of a sale.
App Installation: Shopify comes with many options when it comes to apps you can add to your store. It all depends on your needs! But installing and integrating them with your existing site isn’t always straightforward. If you need a custom app, not provided by Shopify, Experts can help with that as well.
Visual Effects: Ever wanted a cool hover-over effect for some of the elements of your store? How about animated screens as a customer browses products or fills out their info? Your imagination (and budget) are the limit here.
They Are Supported By Shopify
When a digital professional or agency is chosen as a Shopify Expert, they are given tools to help them do their best work. Shopify has something called development stores – a free Shopify account that experts can use to test any themes or apps that they create. This allows them to test and make changes without affecting live stores.
Shopify also relies on a rating system and store owners who use Experts are encouraged to leave a review. This ensures Experts are held to a high standard when it comes to delivering their work.
Where to Find Experts?
One of the greatest things about Shopify is that in addition to giving you a platform to quickly create a store and start selling your products, it continues to give shore owners support through the Experts program. You can find them in a dedicated section on the Shopify website where you can search for based on what you need.
Humblebrag alert: We’re on a few of those lists, having completed over 40,000 tasks for our clients! Check out our Experts page here for some inspiration on how you can improve your store with a small task. Or go straight to our task catalog by clicking below.